
About / Our Story

Quiet Little Luxuries, Handcrafted to Last
At LuluLane®, we believe in creating timeless, meaningful pieces that elevate everyday life. Our hand-rolled silk scarves celebrate the centuries-old craft of skilled artisans, preserving a rare and beautiful tradition in today’s modern world. Designed in the UK and brought to life with care and precision, each scarf blends elegance, softness, and versatility. Whether for yourself or as a gift, our scarves are meant to be cherished — quiet little luxuries that bring comfort, joy, and sophistication to every moment.

A Journey Rooted in Design & Craftsmanship
I am Lulu, founder and designer of LuluLane®. With over 15 years in the fashion industry — including more than a decade at a French lifestyle brand — I have collaborated with talented artisans and manufacturers across Asia, Europe, and the USA. In 2020, I launched LuluLane® to bring timeless, luxurious hand-rolled silk scarves to a wider audience while honoring traditional craftsmanship.

From Story to Scarf
At LuluLane®, every scarf begins as a story. Patterns are designed in the UK, then crafted from the finest silk and finished with traditional hand-rolling — a meticulous technique passed down through generations. Our designs draw inspiration from both Eastern and Western aesthetics, resulting in versatile pieces that feel modern yet timeless.

Sustainability in Every Detail
We believe beauty should be kind to the planet. From responsibly sourced natural fabrics to eco-conscious packaging, our process is guided by respect for the environment and for the artisans who bring our designs to life. By choosing fewer, better pieces, we can create a wardrobe — and a world — that lasts.

Connecting Through Craft
LuluLane® scarves have reached customers in more than 40 countries, carrying not just style but a piece of history. We are proud to connect people across cultures through craftsmanship, attention to detail, and enduring quality.

Shop less, shop better.
Lulu, Founder & Designer
Join us on our journey
Interested in becoming our brand ambassador? Join our collaboration project and let your style shine with LuluLane®!