Hi there,

I’m Lulu. I’m an experienced fashion designer with an international background.

I live near London with my family. I worked in Shanghai, China, for twelve years for a French lifestyle company. During this time, I was really lucky to have opportunities to work with many talented designers and manufacturers from Asia, Europe and the USA.

I’ve always been interested in the nice little things in our daily life and I’ve always wanted my own shop. I’m maybe not excellent at talking to people but I like sharing beautiful things and moments with my friends. I guess that’s how I connect with this incredible world.

We all aim to use recycled or sustainable materials to fulfill our designs. I’m definitely not a big fan of the luxury industry but I do love and care about mindfully-designed and well-crafted products.

I’m quite picky, which can sometimes be annoying for people around me, but it’s meant I’ve mostly stayed away from the whole consumer culture thing. I like practical items which are maybe a bit different, a bit bold, a bit nostalgic. I design some of the products in my shop and the ones I decide to introduce to you are chosen because I know you will love them.

I believe that people, no matter where they come from or what language they speak, can see the real beauty in life that we're all looking for.

Shop less, Shop better
Founder & designer, Lulu Lane