About us / Our story
Quiet Luxury, Woven for a Lifetime
LuluLane is an independent designer brand based near London. Shaped by a love of enduring design and the heritage of silk, and grounded in respect for traditional artistry and natural materials, our scarves bring quiet luxury into everyday life. We believe what you wear can carry memory, meaning, and the warmth of handcraft, and that fine materials should be enjoyed rather than reserved. Everyone deserves to experience the skin-loving comfort of silk. Our hope is simple - to create beautiful, well-made pieces to be cherished for years, carrying a living thread of heritage and human connection.
Crafted with Intention
From our studio to your doorstep, every piece is shaped by a deep respect for traditional artistry. We work directly with skilled artisans to source the finest mulberry silk and natural blends, ensuring that every scarf meets the highest standards of responsible production.
A Global Community
What began as a local passion has grown into a global journey. Today, LuluLane® pieces are cherished in over 40 countries. We connect individuals across cultures through a shared appreciation for texture, detail, and the personal rituals of getting dressed. As we look forward, our commitment to timeless design continues to expand, bringing the same spirit of refined simplicity to new collections, including our upcoming fine jewelry.
From Story to Scarf
At LuluLane®, every scarf begins as a story. Patterns are designed in the UK, then crafted from the finest silk and finished with traditional hand-rolling — a meticulous technique passed down through generations. Our designs draw inspiration from both Eastern and Western aesthetics, resulting in versatile pieces that feel modern yet timeless.
A Journey Rooted in Design & Craftsmanship
Hi, I’m Lulu, founder and designer of LuluLane®. With over 15 years in the fashion industry, I’ve worked closely with artisans and makers across Asia, Europe, and the USA. In 2020, I created LuluLane® to bring timeless silk scarves to more people - pieces that celebrate traditional craftsmanship, quiet luxury, and enduring design.
Join us on our journey
Interested in becoming our brand ambassador? Join our collaboration project and let your style shine with LuluLane®!