About

Hi there,

I’m Lulu, the founder and designer behind LuluLane, based in the UK. With over 15 years of experience as a fashion designer, I bring an international perspective to my work, having collaborated with talented designers and manufacturers from across Asia, Europe, and the USA.

Before starting LuluLane, I spent 12 years working for a French fashion and lifestyle brand. That experience gave me the opportunity to hone my skills and broaden my creative vision. During the pandemic in 2020, I embarked on a journey to establish my own independent business, specializing in high-quality, hand-rolled silk and cashmere scarves featuring unique pattern designs. We take pride in contributing to the preservation of ancient hand-rolling craft skills, which risk being lost in today’s fast-paced world. My goal has always been to make silk and cashmere accessible—not just as luxury items, but as timeless materials that everyone can experience and appreciate for their beauty and benefits."

I’ve always been obsessed with beautiful, bold patterns. My creative process is deeply rooted in using natural materials like silk, cotton, cashmere, wool, and linen. For me, these materials offer a tangible connection to the world around us.

At LuluLane, we’re a small but passionate team. Together, we are committed to creating thoughtfully designed and beautifully crafted products that reflect our love for timeless, practical pieces.

I’m a bit of a perfectionist—something my team finds both inspiring and occasionally challenging! But this attention to detail helps me stay true to my values, avoiding mass-produced trends in favor of thoughtful, enduring designs. I hope our collections, which balance practicality with bold nostalgia, resonate with you as much as they do with us.

I believe that people, no matter where we come from or what language we speak, we all seek and appreciate the beauty in life.

Shop less, shop better.
Lulu Lane x