Meet the Founder

Hi there,

I am a UK-based fashion designer and founder of LuluLane®, a brand dedicated to preserving the centuries-old art of hand-rolled silk scarves while making them accessible to a wider audience.

With over 15 years in the fashion industry — including more than a decade at a French lifestyle brand — I have had the privilege of collaborating with talented artisans and designers across Asia, Europe, and the USA. In 2020, I took a leap of faith to create my own independent label, blending my love for timeless design with a commitment to craftsmanship.

At LuluLane®, each scarf begins as a story — designed in the UK, crafted from fine silk, and finished by skilled hands using traditional techniques. Our designs are inspired by both Eastern and Western aesthetics, and our process embraces sustainability, from the careful choice of materials to the eco-conscious packaging.

Today, our scarves have reached customers in more than 40 countries, connecting people across cultures through the beauty of detail and the artistry of handwork. My hope is simple: to make beautiful, well-made pieces that people will cherish for years, carrying not just style, but a piece of history.

Shop less, shop better,
Lulu, Founder & Designer